Tag Archives: tweet

How Twitter Saved My Marriage and Got Me Hires

You can’t go on Twitter and NOT see recruiters and you can’t talk to recruiters and NOT hear about Twitter so as a special treat we have brought in one of my favorite sourcing tweeps (Lisa Gebhard) to share how the site has helped her put butts in seats and in the process impacted her personal life.

I hope the title brought you in to read my post – as silly as it sounds, it’s true!  I’d love to share with you how this great world of Twitter has not only helped me recruit talented sales reps, but assisted in bringing calmness in my personal life.

There are so many social media sites out there to choose from it’s often hard to decipher which one is the best and which will provide the best outcome.  Giving them all a trial run has worked best for me. 

I have had a LinkedIn profile for years  and Facebook allowed me to connect  with all of my old friends from college, old co-workers, high school acquaintances and truly made me feel like the master of networking. 

Then there is Twitter…

For me Twitter connected my professional world to my personal world and allows me to connect with people in a conversational type way. 

It’s not an email, it’s not going to a company website, but it’s real time information about positions/company 411 from a real employee. In 140 characters or less, I can discuss salary, benefits, community programs, awards, recognition and really get candidates excited about my company!

Through my tweeting activities, I began following different regional groups in the spaces that I recruit to follow their members.  As I discussed my geography (always hashtagging it), I began to gain followers in those areas. 

My first hire was a candidate who said that I was connected with many important people in his region and engaged in a conversation with me.  This is where it all starts! Simply, by hitting REPLY. 

My second hire searched several hashtags and found me through the following – #State #Sales #Hiring.

My motto is if you are not OUT there, you will never know.  So get on Twitter, begin engaging.  It’s yet another place to connect with the right candidates.

The part about saving my marriage?

Well, it’s kind of a joke but I love talking on Twitter so much that I feel like I get all my ideas out before the end of the professional work day.  When my husband comes home, I’m not running my mouth to him anymore.  Less listening for him, more relaxing for me and that is how Twitter has helped me in my personal life!

Hope you enjoyed it as much as I did! Make sure to follow Lisa at @lisarecruitsadap and connect with her on LinkedIn.

Until next time – good hunting and good luck!


Practical Twitter Advice For Recruiters (+ Some Google Hacks & Why So Many of us STINK At It)

If you look at any tool that comes out that can (and will) be used by recruiters you can see the following trends / patterns develop time after time:

  • There are early adapters that make mistakes, figure out the tool, and are able to utilize it for the good of their searches and organization
  • There are those that are late adaptors that follow the positive things that the early adaptors did and utilize it effectively to interact and find candidates
  • There are those that see that it works for the early adaptors and some late adaptors, try it, never really put any emphasis into it, and then leave it

No one tool defines this better than Twitter. Do a search for recruiters on it and you will find A TON of them using it with the vast majority FAILING.

In fact, the majority of recruiters create a profile (without a picture, bio, etc) let three friends and five coworkers know about it then tweet a couple of their openings. When they don’t get any response (at this point make sure to read our previous post – ARE YOU A RECRUITER OR GLORIFIED ADMIN ASSISTANT?) they quit and say that it is a worthless tool and they never understood it.

I am not by any means the golden standard when it comes to recruiting with Twitter but I am sure as hell embarrassed by all of the recruiters out there who fail at it so miserably. If I can figure out some of the basics then surely you can as well.

With that in mind here are some ideas on how to not be an embarrassment to the recruitment community overall in your Twitter efforts:

DON’T JUST POST JOBS!!!! If all you do is post jobs DON’T expect anyone to give a rat’s backside about what you have to say. It’s ok to post SOME jobs but do it in an interesting way (ie DON’T just say, “We are hiring a sales person”)

Find and follow people that work in the functional area / industry / geographical area in which you recruit. You can find them any number of ways (including Twitter’s own search feature) but I think you get really good results by using Google:

  • site:twitter.com intitle:on “CITY OR STATE” “KEYWORD(S)” -jobs -job An example would be site:twitter.com intitle:on “Los Angeles” (“software engineer” OR “software developer”) AND (“java” OR “j2ee”) -jobs -job
  • site:twitter.com intitle:”on twitter” “bio * * “KEYWORD(S)” AND “location * LOCATION(S)” An example would be site:twitter.com intitle:”on twitter” “bio * * “software engineer” AND “location * (tn OR tennessee OR nashville)
  • You can also search for lists of people (for more on Twitter Lists click here) by using site:twitter.com “KEYWORD(S)” inurl:lists KEYWORD An example would be using site:twitter.com “software engineer” inurl:lists (“microsoft” OR “google”)

Participate in the conversation. Mention people, answer questions, ask questions, participate in chats, start chats, JUST DO SOMETHING TO INVOLVE YOURSELF!

Use and search on hashtags. A hashtag on Twitter (#KEYWORD) is pure gold (well maybe more like platinum) and can help get your message out there or find the best people to talk too about any topic you like. For more on what hashtags are and how to use them click here and here.

Develop a QUALITY following. You can have the world’s most interesting things to say but if no one is following you to read it why even put forth the effort. Developing a QUALITY following is by far (at least in my opinion) the most difficult thing but working towards it can pay off huge in the long run. 

Stay in the know. Twitter (as is all social media) is an ever-changing tool and the only way to keep up to speed with best practices, how to use it, how to be succesful, etc is to keep up with what the experts are saying.

To help you get started (and to allow you to dive deeper with Twitter) here are some articles to help out:

 Until next time – good hunting and good luck!